TRACE
See which back-catalog titles are gaining demand, weeks before your data shows it.
Trace shows streamers, FAST channels and distributors which back-catalog titles are building real audience demand, so you can win the relicensing, scheduling and positioning decisions you already make, and read US demand before a title reaches your market.
A free report on a title you choose. No commitment.
See it in action
A 90-second look at the report
What Trace shows
The catalog signal, live
Which back-catalog titles are being clipped and asked about right now, and how fast that interest is moving.
Top titles by social interest
index 0–100 · 7 days
- Friends 1994 100
- Kung Fu Panda 2008 80
- A Bronx Tale 1993 60
- The Pursuit of Happyness 2006 45
- Blue Valentine 2010 40
Identification velocity · last 7 days
A real example from 11–18 June 2026: A Bronx Tale (1993), a film that's sat in catalogs for three decades, resurfaced in Trace's feed through TikTok clips. That's the kind of early signal that shows up here weeks before it reaches traditional demand data.
The gap
What you're missing right now
Box office measures the opening, not the afterlife
A title can open big and fade in a fortnight, or barely register in cinemas and build a cult audience for years. Box office can't tell the two apart, but the second kind is exactly what earns a relicence.
Your analytics only show your own accounts
Tools like Sprout report the hits on posts you published. They can't see who re-uploaded your trailer, clipped your film, and out-reached your official channel: the organic, off-channel demand that actually signals what's rising.
Your own data can't see beyond your platform
Internal viewing tells you how a title did on your service. It's blind to titles you don't hold and to demand building abroad, especially in the US, weeks before it reaches your market.
Who it's for
The decisions Trace is built for
Relicensing the catalog
Most of your schedule is relicensed classics, not new buys. Trace shows whether a title still pulls live demand, and from whom, before you renew.
Scheduling & positioning
Which slot, which channel, what to surface on your player. Bring demand evidence to the decision instead of instinct, and win the internal argument.
US & international early signal
Titles break in the US and Australia before they reach you. Read that demand before you commit, the one signal the studios won't hand you.
What partners say
“The team at Trace have identified a gap in the market for audience analytics. I was very impressed by the scope and precision of the data they collected in their case study for us. Trace is able to identify audience trends in a clear and concise way, and they understand that we will be able to engage our audiences more accurately with it.”
Liam Horgan
Distribution Assistant, Volta Pictures
Start with a free report on your own catalogue
Tell us one title you want us to run and we send you a free Catalog Velocity Report on it. It shows the past spikes we flagged on that title, so you can check them against your own viewing data and confirm they match, and it flags anything spiking right now. No commitment.
Prefer to talk first? Book a call to enquire about the pilot
We can only take a handful of free reports each week, so tell us your title soon.