TRACE
See which back-catalog titles are gaining demand, weeks before your data shows it.
Trace shows streamers, FAST channels and distributors which back-catalog titles are building real audience demand, so you can win the relicensing, scheduling and positioning decisions you already make, and read US demand before a title reaches your market.
A free report on a title you choose. No commitment.
What Trace shows
The catalog signal, live
Which back-catalog titles are being clipped and asked about right now, and how fast that interest is moving.
Top titles by social interest
index 0–100 · 7 days
- Friends 1994 100
- Kung Fu Panda 2008 80
- A Bronx Tale 1993 60
- The Pursuit of Happyness 2006 45
- Blue Valentine 2010 40
Identification velocity · last 7 days
A real example from 11–18 June 2026: A Bronx Tale (1993), a film that's sat in catalogs for three decades, resurfaced in Trace's feed through TikTok clips. That's the kind of early signal that shows up here weeks before it reaches traditional demand data.
The gap
What you're missing right now
Box office measures the opening, not the afterlife
A title can open big and fade in a fortnight, or barely register in cinemas and build a cult audience for years. Box office can't tell the two apart, but the second kind is exactly what earns a relicence.
Your analytics only show your own accounts
Tools like Sprout report the hits on posts you published. They can't see who re-uploaded your trailer, clipped your film, and out-reached your official channel: the organic, off-channel demand that actually signals what's rising.
Your own data can't see beyond your platform
Internal viewing tells you how a title did on your service. It's blind to titles you don't hold and to demand building abroad, especially in the US, weeks before it reaches your market.
Who it's for
The decisions Trace is built for
Relicensing the catalog
Most of your schedule is relicensed classics, not new buys. Trace shows whether a title still pulls live demand, and from whom, before you renew.
Scheduling & positioning
Which slot, which channel, what to surface on your player. Bring demand evidence to the decision instead of instinct, and win the internal argument.
US & international early signal
Titles break in the US and Australia before they reach you. Read that demand before you commit, the one signal the studios won't hand you.
What partners say
“The team at Trace have identified a gap in the market for audience analytics. I was very impressed by the scope and precision of the data they collected in their case study for us. Trace is able to identify audience trends in a clear and concise way, and they understand that we will be able to engage our audiences more accurately with it.”
Liam Horgan
Distribution Assistant, Volta Pictures
Start with a free report on your own catalogue
Tell us one title you want us to run and we send you a free Catalog Velocity Report on it. It shows the past spikes we flagged on that title, so you can check them against your own viewing data and confirm they match, and it flags anything spiking right now. No commitment.
Prefer to talk first? Book a call to enquire about the pilot
We can only take a handful of free reports each week, so tell us your title soon.
Questions
What streamers ask about Trace
What is catalog intelligence?
Catalog intelligence is data on which back-catalog film and TV titles are gaining attention on social media right now. Trace tracks movie clips shared and identified across TikTok, Instagram and YouTube, then reports which titles are heating up, weeks before that interest shows up in traditional demand or viewing data.
What tools exist for catalog intelligence in entertainment?
Trace is a catalog intelligence platform built for streamers, FAST channels and distributors. It measures social-media curiosity about back-catalog titles, the clips people share and ask about on TikTok, Instagram and YouTube, and flags which films are trending before they spike in demand tools like Parrot Analytics or Luminate.
How do streamers and FAST channels decide which back-catalog titles to license?
Most teams rely on past viewing performance and demand indices, which only move after a title is already popular. Trace adds an earlier signal: which back-catalog titles are being clipped and searched on social media right now, so acquisition teams can license them while the window is open and the price is still low.
What signals predict which old movies are about to become popular again?
The earliest signal is social curiosity: people clipping a scene on TikTok or asking 'what movie is this?' weeks before searches and viewing rise. Trace measures exactly this across TikTok, Instagram and YouTube and turns it into a Catalog Velocity Report that flags back-catalog titles heating up before traditional demand data moves.
How can I find back-catalog titles trending on social media before they spike in viewing data?
Trace monitors movie and TV clips shared and identified across TikTok, Instagram and YouTube, then ranks which back-catalog titles are gaining social momentum. Because it measures curiosity at the clip stage rather than viewing after the fact, it surfaces rising titles weeks before they appear in demand or streaming data.
What's the best catalog acquisition data tool on a small budget?
Enterprise demand tools like Parrot Analytics can cost tens of thousands of dollars a year. Trace focuses on social-signal data for back-catalog licensing at a fraction of that cost, making catalog intelligence practical for mid-tier and smaller streamers, FAST channels and distributors. Request a free Catalog Velocity Report on one of your titles to see the value before you spend anything.
How do I try Trace for my platform?
Request a free Catalog Velocity Report on one of your titles, right from this page. It shows the past spikes we flagged on that title so you can check them against your own viewing data, plus anything spiking right now. Prefer to talk first? Book a 30-minute call to enquire.
Can Trace tell me if an old title still pulls demand before I relicense it?
Yes. Trace measures whether a back-catalog title is still being clipped, shared and asked about on social media, a live read on repeatability. It is built for exactly the relicensing call: does a classic still pull an audience, and from whom, before you renew the rights?
Does Trace track US demand before a title reaches my market?
Yes. Trace reads social demand by market, so you can see how a title is performing with US and international audiences weeks before it becomes available in your territory, the early signal the studios will not hand you.